Soft-Landing Startup Acceleration

in the heart of New York City

Our programs help international startups expand and scale in the US market
through expert mentorship, targeted curriculum, and warm introductions to NYC's top corporates, entrepreneurs, and investors.

Are you ready for the U.S. market?

Program Overview

Expanding to the US is hard, especially when you have little exposure or understanding of the US market or US connections, That’s where we come in—

we're here to support your US expansion efforts by providing:

Business & Investor Network

Mentorship & 1:1 Attention

Support & Community

Our startups are positioned to leverage our large network of global corporations which we’ve built through our Corporate Innovation activities. Throughout the program, we give our startups various platforms to pitch in front of potential investors and decision makers from NYC’s top corporates, VCs, and business angels.

Our network of serial entrepreneurs, industry experts, and investors are all committed to your company’s success. Every startup in the program works 1:1 with our Entrepreneur in Residence and is matched with several specialist mentors.

We're all about community. Our small cohort sizes allow our team to give personalized attention and support to each startup. This community-centric mentality sets the tone for our founders,  which often become strong support systems for one another during and after the NUMA program.

What's Included?

Expert-facilitated weekly learning sessions

Access to NUMA’s warm network of mentors, investors, and corporates

Weekly 1:1 meetings w/ the Entrepreneur in Residence & NUMA Team

NYC business mailing address & office space in the Alley Chelsea

Over $1 million in perks and discounts from service providers

Opportunities to pitch and present in front of  potential clients, partners, & investors in key events (Cohort Kickoff, VC Breakfast, Industry Night)


Our Companies Achieve Results

We save our entrepreneurs critical time and money by building repeatable processes that scale faster and more efficiently.
By the end of the program our companies:

Adapt to the US cultural and business environment

Complete and define product/market fit

Have a repeatable and scalable US sales process

Gain traction in the US market

Are part of the local startup ecosystem


Program Structure

Depending on your startup’s stage and size, you will be selected for either the growth-stage startups track, or for the early-stage startups track.

Both programs run in tandem, with a targeted curriculum and 1:1 support dependent on each startup’s individual needs.


Weeks 1-3


Set-up &



Weeks 4-7


Structure & Build


Weeks 8-10


Execute &


Over the course of these 10 weeks, you will:

  • Participate in weekly workshops and learning sessions

  • Collaborate with and receive product feedback from senior executives

  • Meet with business leaders and investors in New York City

  • Pitch potential investors and decision makers from top VCs 

Startup Eligibility & Requirements

We are open to meeting early and growth-stage international startups from all countries and industry verticals looking to expand their company into the U.S. market.

What do we typically consider early-stage?

  • Average Funding: Post seed or Pre-series A 

  • Average Revenue: 500K-$3M

  • Team: Minimum of 5 employees and ability to dedicate at least 1 founder to participate in the New York City program

Top Industries: Retail, Media, Advertising, EdTech, FinTech, AR/VR, ML and AI, Enterprise Solutions, B2C, consumer products, B2B SaaS, HR Tech, Health Tech, Food Tech, Travel Tech, Fashion Tech, Ecommerce, Smart Cities, Property Tech, InsurTech

What do we typically consider growth-stage?

  • Average Funding: Post-Series A or Pre-Series B

  • Average Revenue: $4-10M

  • Team: Minimum 15 employees and ability to dedicate 1-2 C-level executives to participation in the program located in New York City

Top Industries: Retail, Media, Advertising, EdTech, FinTech, AR/VR, ML and AI, Enterprise Solutions, B2B SaaS, HR Tech, Health Tech, Food Tech, Fashion Tech, Property Tech, InsurTech

Terms & Conditions

~6 companies are selected every 4 months to participate in the program. 


Selected companies participate under a

non-equity agreement consisting of a flat fee.

In select cases, companies may be selected to participate under a warrant basis or more flexible terms.

At least one founder is required to relocate to New York for the duration of the 10-week program.

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Alley Chelsea

119W 24th Street

4th floor

New York, NY 10011

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